Opinion

Yakhanda 3: Yaka needs Media Yakadayas

Summary

How do we correct a NATO media that masks the 26,500 bombing sorties that vandalised an independent African country, Libya, as a mission for democracy?

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The bad guy is never white, is he?

There are non-Lankika Yaksha around the world:  Artistic Yakas live betwixt the DR Congo and Angola. There is also a Yaka village in northeastern Togo. 

But the Yaksha who intrigue us most are from the 1977 movie series, Star Wars: A celluloidal “Yaka race of near-human cyborgs,”, implanted with cyborg brain enhancers, have one side effect: a twisted sense of humour!

Now this Hollyweird movie vision shows only white people living in the future! Star Wars’ enemy ‘aliens’ however are a multi-hued multi-shapen lot – Darth Vader being the ‘darketh’ of them all!


Only after this twisted white supremacist scenario by the 20th Century Fux Co. was condemned, was black actor Billy Dee Williams added to the next Star Wars! 

But a single Billy D or even a lonely Barack O doth not a Yankee Spring portend: 

The first Star Wars verily adorns the blank mindset of a murderous US regime, that cannot imagine a world beyond its own anemic visage.

The brand Star Wars soon glittered US President Ronaldo Reagan’s 1983 policy boondoggle: the Strategic Defense Initiative, a multi-billion dollar ‘shield’ to quell attacks by strategic nuclear ballistic missiles (which perhaps every country the US attacks could do well with!)


This application exposes the role of the multi-billion dollar corporate arts industry and mass media, which like the weapons industry, is also financed from public taxation.

Hyper Branding – Along with ‘shock and awe’ and hedge funds, we live in an age of hyper branding. 

Through this nightmare of centuries, the label ‘English’ evokes not a corpulent face hideous with continual genocide, bombardment, torture and slavery in one part of the world or another, but a teflon vesmuhuna of ‘fair and lovely.’ 


The English media meanwhile masks Veddha and Yaksha, even peasants or workers, the lifeblood of this country, by implanting studied stereotypes of exotica, violence, or both.

Consider the demise of 111-year-old “blue-eyed” Sanchi Arachchilage Jinadasa aka Maradankadavala Yakadaya. Mr. Jinadasa was tagged ‘Yakadaya’ at 16 years old, after he was charged in 1918 for bending an iron track bar around a corrupt white railway supervisor’s neck.

Later, the love of his life was raped by some ‘British’ soldiers during Europe’s Second World War. Mr. Jinadasa then “killed over 96 soldiers” and an English Captain, escaped to South India aided by Tamil friends, and returned only when formal English rule ended. 

Mr. Jinadasa also insisted he had broken out of every jail in the country. Mr. Jinadasa’s history was only trumpeted as histrionic, without giving us a glimpse into the lives of the people of the North Central Province – the Rajarata!


The corporate media instead fashioned a caricature to fill holes in their daily newsprint. A media storm ensued when he had presented an amulet to protect the then president, Mahinda Rajapakse. 

Yet Mr. Jinadasa was one of the few to squarely challenge media distortions. After the movie Yakadaya was made about him, he, a vegetarian teetotaler, pointed a pistol at famous actor Gamini Fonseka, and asked: “Why’d you portray me eating meat, drinking alcohol and smoking?” 

Whereupon, the later NCP governor, fell at his feet and begged forgiveness. 
This continued media disinformation perhaps made the “country’s only centenarian without an ID card,” to carry, along with newspaper clippings as proof of his plaint, a mighty iron walking stick!

The corporate mass media thrives on diversion, a puppet of the advertising or public relations industry. An oligopolistic world needs this ideological make-up industry, since merchants selling the same foreign-made product must make different claims for their almost identical ‘branded’ merchandise. 


Advertising is a basis for “divide and rule.” Controlled by mostly Colombo-based, who do not have a sense of Sinhala, let alone Buddhism, advertising’s executors still claim to be able to ‘read’ the country, or differentiate the ‘market,’ deciding what Lankika ‘ethnicity’ is all about. 

European and US multinationals, such as Unilever and Proctor & Gamble, push skin-whitening and blackhead-removing chemistries. 

Their leading advertisers insist: this is what us darker peoples want! 
But people on this land need lots of things. This blanching has more to do with the Colombot comprador’s fantasies.


In the end, such minute-by-minute saturation of our minds is meant to alienate us from ourselves, demoralise us as a people, by claiming that the future, like Star Wars, will not include us as us. 


How do we maneuver a corporate media that not only distorts our sense of self but implants fables by the minute? 

How do we correct a NATO media that masks the 26,500 bombing sorties that vandalised an independent African country, Libya, as a mission for democracy? 

My twisted Yaka sense of humour feels we need more Yakadayas in this world!

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